What is business analysis? The answer seems obvious to you as a business professional, doesn’t it? You know that business analysis looks at your business and tells you characteristics that you want to know about it. But your understanding will differ from that of your colleagues in other parts of your organization. Analysis of your business from a Human Resources perspective will not be the same as from the Accounts Receivable viewpoint. In fact, separate business analyses might also focus on your organization’s management, investor relations, sales and marketing, information technology, engineering and research, operations, safety, security, profitability, governmental compliance, and so forth. Each stakeholder in your company will have a different, yet valid, view of the success of your business.

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